At Summit Middle East 2025, I had the opportunity to take part in a panel discussion centered on the transformative impact of Artificial Intelligence in business. While the location and faces may change year to year, the summit consistently brings together influential voices pushing industries forward.

At Summit Middle East 2025, I had the opportunity to take part in a panel discussion centered on the transformative impact of Artificial Intelligence in business. While the location and faces may change year to year, the summit consistently brings together influential voices pushing industries forward.
Representing IBT, a BPO company with a strong focus on innovation, I shared how AI is revolutionizing customer support—and why it’s especially valuable for companies looking to outsource their call center operations. From intelligent automation to real-time analytics, AI is helping businesses streamline workflows, reduce costs, and elevate customer experience.



Future of Smart Outsourcing
The panel explored how outsourcing, when combined with AI, is no longer just a tactical move—it’s a strategic growth driver. Businesses can now scale smarter, adapt faster, and serve customers more personally than ever before.
At IBT, we’ve always believed that technology should empower people. Events like these reinforce the importance of staying ahead, sharing knowledge, and collaborating across industries to build what’s next.

Summit Middle East 2025 was another milestone in that journey and I am excited for the road ahead.